All the questions.

You describe your project through the contact form or Ask Calyroc. You get a clear quote within 48 hours, with a fixed price and a realistic timeline. Development starts once the deposit is paid, with regular check-ins so you can see the site take shape. At delivery, two rounds of revisions are included before the site goes live.

Next.js, TypeScript, and Cloudflare Workers for most projects — the same stack I use for my own production sites. The technical choices still adapt to each project (database, payments, specific integrations).

Baseline technical SEO is included with every pack: semantic structure, optimized load times, structured data, sitemap. Strong rankings also depend on content and time, but the technical foundations are in place from day one.

The source code and deliverables are fully transferred to you once payment is complete. I only keep the right to mention the project in my portfolio, unless otherwise agreed.

Yes, as an option at CHF 35/month: hosting, security updates, and small content changes, without you having to think about it.

Yes, the whole process happens remotely, and the site (as well as the Ask Calyroc assistant) is available in 9 languages — French, English, Spanish, Italian, German, Portuguese, Dutch, Polish, and Russian.

Directly — you deal with me, not a project manager or a support desk. That's one of the main advantages of working with a solo studio rather than an agency.

It depends on where you're starting from. A brand-new business usually starts with a Showcase Website; an existing site that needs modernizing calls for a Redesign; a single campaign or product launch is better served by a Landing Page. Browse the Services page for the full picture, or describe your situation through the contact form and get a direct recommendation.

Yes — services are often combined in practice. A Redesign frequently includes Technical SEO by default, and Visual Identity is commonly paired with a first Showcase Website or Ecommerce project. Describe what you need in the contact form and the scope gets combined into a single clear quote.

Yes, Ecommerce is one of the seven services on offer, built around Stripe for secure payment and a full product catalog with stock tracking — see the dedicated Ecommerce page for details.

Yes. A full Redesign isn't always necessary — Technical SEO, a new Visual Identity, or an added Landing Page for a specific campaign can each be delivered as a standalone project on top of an existing site.

Yes, that's a common path — many clients start with a Showcase Website and add Maintenance, a Landing Page for a later campaign, or Technical SEO once the site is live and generating traffic.

A business website covers your whole offering across several pages (home, services, about, contact) and is built to be found in search over time. A landing page is a single page focused on one specific offer or campaign, usually paired with paid traffic. Most businesses starting out need a business website first.

You bring the raw material — what you do, who you serve, any existing text or photos — and the structure and copy get shaped together during the design phase. You don't need polished, ready-to-publish text before starting.

Yes. A business website is commonly the starting point before adding a blog, an online store, or a client portal later — the technical foundation is built to support that instead of needing a rebuild.

Fast page loads, a clean URL structure, proper meta tags and structured data, an XML sitemap, and mobile-friendliness — the fundamentals search engines check before ranking a site, handled at launch instead of retrofitted later.

Yes — checkout runs through Stripe, a payment processor used by millions of businesses worldwide. Card details never touch your server directly; Stripe handles that layer entirely, which also means you don't carry the compliance burden of storing card data yourself.

Yes. You get an admin dashboard to add products, update stock, and see orders without needing a developer for routine changes. Structural changes (new sections, new payment methods) go through a support request.

A full ecommerce build makes sense once you have a real catalog to manage and orders to process. If you're selling one or two products or a single offer, a landing page with a direct Stripe payment link is usually faster and cheaper — worth discussing before committing to a full store.

Shipping rules and applicable tax rates are configured as part of the build, based on where you actually ship to and your VAT/tax situation — this is scoped during the catalog & flow mapping step, not left as a generic default.

Not if it's done properly. The main risk in a redesign is broken URLs — pages that move without a redirect lose whatever ranking and backlinks they'd built up. Every changed URL gets a clean 301 redirect specifically to avoid that.

The stack is adapted to what you're already running and what makes sense going forward — sometimes that means staying close to the current platform, sometimes it means migrating to something faster. This gets scoped during the audit, not assumed upfront.

Whatever's worth keeping gets migrated into the new site. The audit is also where content that's outdated, thin, or no longer relevant gets flagged — redesigns are a natural moment to cut what isn't working, not just carry it forward unchanged.

It doesn't. The new site is built and tested separately, then switched over — visitors and search engines see the old site right up until the new one replaces it, not a maintenance page in between.

When you have one specific thing to promote — a launch, an event, a limited offer, a lead magnet — and you want visitors focused on a single action rather than exploring a whole site. If you don't have a website at all yet, a business website is usually the better starting point.

Yes. The form or CTA can connect to whatever you're already using to collect leads or track conversions — this gets set up as part of the build, based on what you tell us during scoping.

Landing pages are usually the destination of paid traffic, where you're paying per click. A slow-loading page loses a meaningful share of visitors before they even see the offer — speed here has a direct, measurable cost.

The page is built for one specific offer, so a genuinely different campaign usually gets its own page rather than editing this one in place — that keeps each page fast, focused, and easy to track independently.

Text edits, swapping an image, updating a price or opening hours, small layout tweaks — changes that take a few minutes rather than a redesign. Larger requests (new pages, new features) are scoped and quoted separately.

You reach out by email and it gets looked at as a priority — most issues are caught by monitoring before you'd even notice them.

Yes, it's a monthly subscription with no long-term commitment. If you cancel, your site keeps running on its current setup, just without ongoing updates and support.

It's optional but recommended — without it, your site's dependencies and security patches will gradually fall behind, which is the single most common cause of a site slowing down or becoming vulnerable over time.

Yes. Technical SEO fixes apply at the level of HTML, HTTP headers, and site configuration, so this works on WordPress, Shopify, custom builds, or any other stack — access to make changes is the only requirement.

They're Google's measurements of real-world loading speed, visual stability, and responsiveness. They're a confirmed ranking factor, and they directly affect whether visitors stay or leave before the page even finishes loading.

It's a standardized way of labeling what's on a page — a product, an article, a service — so search engines and AI systems can understand and represent it accurately, often unlocking richer results (star ratings, FAQs, breadcrumbs) directly in search.

No one can honestly promise that — rankings depend on many factors, including competition. What this does guarantee is that nothing technical is holding your site back from ranking as well as its content deserves to.

No — this stands on its own and can be delivered before, during, or independently of a website project, though pairing them keeps everything visually consistent from the start.

Source files plus exported formats ready for immediate use — web, print, and social — so nothing needs to be recreated later by whoever handles your marketing.

Yes. If your existing logo works but the system around it doesn't (colors, typography, missing variants), that can be built out without necessarily redesigning the mark itself.

The discovery conversation shapes the initial concepts, and you review and give feedback before anything is finalized — this is built around what represents your business, not a generic template.