Services
A redesign that keeps what's working and fixes what isn't.
Modernize your site's design and performance without starting your SEO from zero — your existing rankings and links are preserved, not thrown away.
An old website usually isn't broken — it's just slow, dated, or no longer represents the business it belongs to. Rebuilding from scratch feels tempting, but it also risks the one thing a redesign should never cost you: the search rankings and backlinks a site accumulates over years.
A proper redesign starts with an audit of what's actually there — what content is worth keeping, what's underperforming, where the technical debt is — before a single new page is designed. The new site replaces the old one at the same URLs, with redirects handling anything that does change, so search engines see continuity, not a brand-new unknown site.
Included
- Full audit of the current site: performance, SEO, and content
- Migration of content worth keeping
- Clean 301 redirects for anything that changes, to preserve existing rankings
- New design and modern stack, same URLs
How it works
Audit
A full review of the current site's performance, SEO health, and content — what to keep, what to cut, what's actively hurting rankings.
Design
A new design built on the audit's findings, not a blind restart.
Build & migrate
Development on a modern stack, with existing content migrated and redirects mapped for anything that moves.
Switch-over
The new site goes live at your existing domain, with rankings and traffic monitored closely in the days after launch.
Frequently asked questions
Will I lose my Google rankings?
Not if it's done properly. The main risk in a redesign is broken URLs — pages that move without a redirect lose whatever ranking and backlinks they'd built up. Every changed URL gets a clean 301 redirect specifically to avoid that.
Can you work with my current CMS or platform?
The stack is adapted to what you're already running and what makes sense going forward — sometimes that means staying close to the current platform, sometimes it means migrating to something faster. This gets scoped during the audit, not assumed upfront.
What happens to my existing content?
Whatever's worth keeping gets migrated into the new site. The audit is also where content that's outdated, thin, or no longer relevant gets flagged — redesigns are a natural moment to cut what isn't working, not just carry it forward unchanged.
How long does the site stay down during the switch?
It doesn't. The new site is built and tested separately, then switched over — visitors and search engines see the old site right up until the new one replaces it, not a maintenance page in between.